The Psychology

of Money

Many of the things you can count, don't count. Many of the things you can't count, really count.                                                                 

  ~Albert Einstein


You are as effective as your thoughts. Your collective mindset, attitudes, perspectives, and beliefs are the engines that drive your actions. The behaviors that follow your thoughts can profoundly affect your finances and future.  



Research in psychology and economics has firmly established the field of behavioral economics, explaining why we predictably or habitually do what we do when it comes to money even when the decisions oppose our economic best interest.